The total amount of the internet users to play online games is over 200 million people. Almost the amount is increasing at a rate of 17% for each year. In order to fuel the growth of online games for publishers to earn revenue Google has announced the availability of Adsense for Games which is the program for integrating the video advertisements in to web based games. Moreover this program helps the advertisers to reach their audience in new way. Google has selected developing publishers including Konami, Playfish, Zynga, Demand Media; games network Mochi Media, as well as beta advertisers such as Esurance, Sprint, and Sony Pictures.

Adsense for Games gives us video which is based on intended placements like image or text based contextual targeting keywords and tags. Advertisers are charged on a cost-per-impression or cost-per-click basis, and ad revenue is split between Google and game developers or publishers.

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